January marked an important milestone for BYMORA as we exhibited at our first U.S. trade show, the WESA Trade Show in Dallas, Texas. As a North American distributor of heritage Italian belt buckles, stepping onto the WESA show floor was both an exciting challenge and a clear statement of where our brand is headed in the wholesale market.
A Key Marketplace for Western & Fashion Accessories
WESA is widely recognized as one of the most important wholesale trade events for western, English, and lifestyle fashion accessories in the United States. It brings together belt manufacturers, boutiques, leather goods brands, and specialty retailers who are actively sourcing new products for their stores and private labels.
For BYMORA, this made WESA the ideal environment to introduce our collection of fashion belt buckles, ranging from classic and modern styles to bold western designs and complex three-dimensional pieces.
Our First Show — Under Real Conditions
This year’s show came with an unexpected twist. Severe winter weather hit Texas during the event, bringing ice, snow, and travel disruptions that slowed attendance and caused many buyers to cancel their trips. Roads were slick, schedules changed, and the final day of the show required determination just to arrive at the venue.
We showed up anyway.
BYMORA remained open and active through every show day, including the final icy morning. When traffic came to a halt, we packed our booth and pallet and waited patiently to move out once conditions improved. And when it was time to fly home, we were fortunate enough to trade Dallas’ freezing temperatures for Florida sunshine — a welcome return to our Tampa warehouse.
The Response to BYMORA Belt Buckles
Despite lower foot traffic, the quality of conversations made the show a success. We met with belt manufacturers, western wear brands, and boutique owners who were specifically looking for something different — belt buckles that combine heritage design, premium materials, and reliable wholesale supply.
Buyers were particularly drawn to:
- Our Italian-designed belt buckles, known for refined proportions and timeless style
- More affordable, well-made buckles that stand above mass-produced imports
- Our premium and very premium collections, including handcrafted pieces made with natural Mother of Pearl
- Buckles suitable for western belts, fashion belts, and custom leather goods
We’re proud to say that the show resulted in new wholesale partnerships and confirmed orders, validating our approach and product positioning in the U.S. market.
Why WESA Matters to BYMORA
BYMORA is focused exclusively on wholesale distribution. We work with resellers who value consistency, craftsmanship, and the ability to offer customers something beyond generic accessories. WESA allowed us to connect directly with businesses that share those values — companies that understand the importance of quality belt buckles as a defining element of both western and fashion belts.
Trade shows like WESA are not just about selling; they are about listening, learning, and building long-term relationships. The feedback we received will directly influence how we expand our collections and support our partners moving forward.
Looking Ahead
Our first WESA Trade Show confirmed that BYMORA belongs in this market. We are energized by the relationships we’ve built, the deals we’ve closed, and the momentum created by this experience.
If you are a belt manufacturer, boutique, or retail store looking for high-quality belt buckles — from classic western styles to modern fashion designs and premium handcrafted pieces — BYMORA is ready to work with you.
This was just the beginning.
Share:
BYMORA: Italian Style Meets U.S. Shores